Beer, like other alcoholic products for which we make labels, competes in a very crowded retail environment. Richmark Label combines materials, shapes, inks, and finishes needed to fulfill the design requirements responsible for getting the consumer’s attention.
Most Commonly Used Label Materials
White Gloss Paper
White, gloss, paper is the overwhelming choice of materials we offer customers who bottle beer. This is the least expensive label material that possesses the quality, strength, and durability that a label is expected to need.
Though, we have available a wide variety of label materials, companies that make and or just bottle beer prefer to use label graphics to visually market their brands at the point of sale. Rectangles are the shape of choice and even the dimensions of the die shapes chosen only vary slightly.
Samples of all materials are available. For a complete list of available materials, please click on Label Materials. Our sales and technical staffs can answer any questions and will also make suggestions.
Clear Varnish (gloss or matte)
Clear Laminate (gloss or matte)
It’s standard practice to put a protective, clear, varnish over the surface of the label to protect the printing from damage by rubbing or scuffing. Using a clear laminate rather than varnish is an alternative when it’s likely a label will be subjected to greater than “normal” abuse. Gloss and matte varnishes and laminates are available. Sales representatives always ask how labels will be used to ensure that customers get right label for their need. Click Protective Finishes for more information.
Shapes & Sizes
Richmark Label has over 2000 shapes and sizes of cutting dies from which to choose. If we don’t have exactly what you want, any size and shape can be easily and quickly ordered. Click Label Shapes & Sizes to find a die that fits your need.
Quotes can be requested with or without submitting artwork. If your art files are available when requesting a quote, please send them to us. You can include files on the Quote Request form.
Digital or Flexographic Labels?
Both the digital and flexographic printing processes make high quality labels. Because we have the ability to print labels using either process, our customers are assured of receiving labels that are exactly suited to their needs and also of receiving the most labels for the least amount of money.
The digital and flexographic printing processes are technically very different. These differences are the reasons the processes are not equally practical for all of our customers’ needs. Label costs remain low regardless of the quantities customers buy because we are able to choose the best way to print their labels.
- Digital presses are much slower than flexographic presses. Because press time is costly, most long press runs aren’t practical when run on digital presses.
- The cost of digital inks is significantly more than flexographic inks. This becomes more of a factor the longer the press run.
- Flexographic presses use printing plates and digital presses do not. For longer runs, the cost of plates may not be significant. Plate costs can be offset by the faster press speeds. This is not the case for small and medium length runs.
- Flexographic presses are much more versatile than digital presses. Foil stamping, embossing and applying a variety of finishes cannot be done on digital presses.