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Label Materials

Below are listed the most often-used digitally and flexographically printable label materials. Any materials that are not suitable for both printing processes will be clearly marked. These standard, inventoried, materials have permanent and cold temperature adhesives – some are suitable for temperatures well below freezing. Most are suitable for normal freezer use. Additional, infrequently used, materials are available for unusual applications. Our sales representatives will always match your application with the correct label material.

White Papers

Gloss – This is the most often used and least expensive label material. Unless durability is a serious concern, white high gloss paper is always a good choice. Overprint varnishes are used to protect against routine scuffing and abrasion. Laminates may be used for added gloss or when an unusual amount of liquid may flow over the label. If durability and physical abuse are concerns, see films below.

Matte – Occasionally, people want labels to have a soft, muted, look. Inks soak into a matte material so that neither the paper nor the ink has a glossy appearance. A matte overprint varnish and a matte laminate are also available when the surface of the label needs protecting.

White eco-friendly “paper” – For companies that require eco-friendly packaging, we offer a tough, water-resistant, material that is made from stone and non-toxic polyethylene resins. There are no trees, water, or toxic bleaching chemicals used in the manufacturing process.


White film – This white label material has a pearlescent finish that is both very good looking and extremely durable. The film is flexible, making it suitable for both rigid plastic and squeezable containers. Its technical knick-name in the label industry is BOPP.

Clear film – This material is popular when the goal is a no-label-look label; Meaning the images and copy on the label are easily seen and read while the surrounding background material seems to disappear. Printing this style of label digitally is preferred because of the opacity of the inks used. This material is also BOPP.

Other specialty films for more extreme applications are available. If a non-standard film is required because of the label’s use, your Richmark Label sales representative will discuss all options with you.

Wine Label Papers

These materials have a thick and rough feel, look very porous, and have distinctive patterns. These are popular materials for wineries that want a label material that reminds people of European “old world” wineries.

Click on any of the wine papers below to see illustrations of the comparative difference.

Additional Materials

Bright & Dull – Gold and Silver foil papers – The base layer of these label materials is paper. To the paper is laminated an extremely thin layer of metallic foil. Because the materials are a combination of paper and foil rather than pure foil, they are relatively inexpensive. There durability is also much closer to that of paper rather than of foil.

Kraft paper – This brown paper (same look and feel as a paper bag from a grocery store) is rough and extremely porous. Because of the surface, inks are absorbed leaving the label with a dull, matte, look. This material is not recommended for digital printing.

Fluorescent Papers – Fluorescent colors are bright, but they do not glow in the dark. They are available in red, orange, green, and hot pink. It is an extremely porous paper and used almost exclusively with simple copy that calls attention to something special to which the label is affixed. These materials are used almost exclusively to make promotional labels. Fluorescent papers were very popular in previous decades. Printing fluorescent papers digitally is not recommended.

Chrome Polyester (Mylar) – This material has a mirror-like silver finish and is the toughest metal film we have in stock. When you want the look of chrome and a virtually indestructible finish, this would be the choice.

Clear Polyester (Mylar) – As is the silver version, this clear material is extremely tough. This would be used when the need for durability would  make clear BOPP unsuitable. It is also a rigid material that could not be used on a flexible plastic container.