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Personal Care & Beauty Labels

Personal Care & Beauty Labels

Along with wine bottles, the packaging for these products often requires labels that are very ornate and complex to print. Richmark Label combines materials, shapes, inks, and finishes, for both digital and flexographic labels that fulfill our customers’ wants and needs.

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Most Commonly Used Label Materials

Since there are no standard packaging materials used for these products, there is no clear choice of label material. Strength and durability can be issues, but not as often with these products.

White Gloss Paper

White paper is the least expensive material and almost every label design will look good when printed on a white background.

White and Clear BOPP

There is a white and clear plastic material we call BOPP that is often used for 3 reasons. The clear material can produce a no-label-look label. The printing is seen and the background material is almost invisible. White BOPP has almost a pearlescent glow to it that appeals to many people. Finally, the material is flexible. If you are using a “squeezable” container, BOPP probably will be your choice.

More Options

Samples of all materials are available. For a complete list of available materials, please click on Label Materials. Our sales and technical staffs can answer any questions and will also make suggestions based on the information provided.

Protective Finishes

Clear Varnish (gloss or matte)

Clear Laminate (gloss or matte)

It’s standard practice to put a protective, clear, varnish over the surface of the label to protect the printing from damage by rubbing or scuffing. Using a clear laminate rather than varnish is an alternative when it’s likely a label will be subjected to greater than “normal” abuse. Gloss and matte varnishes and laminates are available. Sales representatives always ask how labels will be used to ensure that customers get right label for their need. Click Protective Finishes for more information.

Shapes & Sizes

Richmark Label has over 2000 shapes and sizes of cutting dies from which to choose. If we don’t have exactly what you want, any size and shape can be easily and quickly ordered. Click Label Shapes & Sizes to find a die that fits your need.

Submit Art

Quotes can be requested with or without submitting artwork. If your art files are available when requesting a quote, please send them to us. You can include files on the Quote Request form.

Digital or Flexographic Labels?

Both the digital and flexographic printing processes make high quality labels. Because we have the ability to print labels using either process, our customers are assured of receiving labels that are exactly suited to their needs and also of receiving the most labels for the least amount of money.

The digital and flexographic printing processes are technically very different. These differences are the reasons the processes are not equally practical for all of our customers’ needs. Label costs remain low regardless of the quantities customers buy because we are able to choose the best way to print their labels.


  • Digital presses are much slower than flexographic presses. Because press time is costly, most long press runs aren’t practical when run on digital presses.
  • The cost of digital inks is significantly more than flexographic inks. This becomes more of a factor the longer the press run.
  • Flexographic presses use printing plates and digital presses do not. For longer runs, the cost of plates may not be significant. Plate costs can be offset by the faster press speeds. This is not the case for small and medium length runs.
  • Flexographic presses are much more versatile than digital presses. Foil stamping, embossing and applying a variety of finishes cannot be done on digital presses.