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Wine Labels

Wine Labels

The number and variety of wines available have always made innovative labels that have a great visual impact on consumers critically important to wine makers. On our digital and flexographic presses, we can combine the materials, shapes, inks, and finishes that meet the needs of customers operating in a crowded retail environment.

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Most Commonly Used Label Materials

There are a greater number of commonly used materials for wine labels than for any other industry we serve. This is because the material component of a wine label is often a significant part of the label’s over-all “look”.  

White Non-Gloss Paper

The most common of the common materials is a white, fairly smooth, non-glossy, “wet strength” paper. Because some wine bottles are exposed to a substantial amount of moisture and water, this “wet strength” feature is important.

Rough, Porous Surfaces

There are also a variety of white, off-white, and eggshell colored materials that have very rough, porous surfaces. Inks soak into the surfaces of these materials so that their rough, muted look remains part of the label’s character.

More Options

For a list of label materials that we have available, please click on Label Materials. Samples of all wine label materials are available. Labels are designed with specific appearances in mind. Our sales and technical staffs can answer any questions and make suggestions. They make sure our customers receive exactly what they want.

Protective Finishes

Clear Varnish (gloss or matte)

Clear Laminate (gloss or matte)

It’s standard practice to put a protective, clear, varnish over the surface of the label to protect the printing from damage by rubbing or scuffing. Using a clear laminate rather than varnish is an alternative when it’s likely a label will be subjected to greater than “normal” abuse. Gloss and matte varnishes and laminates are available. Sales representatives always ask how labels will be used to ensure that customers get right label for their need. Click Protective Finishes for more information.

Shapes & Sizes

Richmark Label has over 2000 shapes and sizes of cutting dies from which to choose. If we don’t have exactly what you want, any size and shape can be easily and quickly ordered. Click Label Shapes & Sizes to find a die that fits your need.

Submit Art

Quotes can be requested with or without submitting artwork. If your art files are available when requesting a quote, please send them to us. You can include files on the Quote Request form.

Digital or Flexographic Labels?

Both the digital and flexographic printing processes make high quality labels. Because we have the ability to print labels using either process, our customers are assured of receiving labels that are exactly suited to their needs and also of receiving the most labels for the least amount of money.

The digital and flexographic printing processes are technically very different. These differences are the reasons the processes are not equally practical for all of our customers’ needs. Label costs remain low regardless of the quantities customers buy because we are able to choose the best way to print their labels.


  • Digital presses are much slower than flexographic presses. Because press time is costly, most long press runs aren’t practical when run on digital presses.
  • The cost of digital inks is significantly more than flexographic inks. This becomes more of a factor the longer the press run.
  • Flexographic presses use printing plates and digital presses do not. For longer runs, the cost of plates may not be significant. Plate costs can be offset by the faster press speeds. This is not the case for small and medium length runs.
  • Flexographic presses are much more versatile than digital presses. Foil stamping, embossing and applying a variety of finishes cannot be done on digital presses.